You might think that online video marketing is just for big business with big marketing budgets, but it?s now become easy for small business to take advantage of this powerful marketing tool.
People are more easily captivated by video than any other medium of communication, why do you think we?ve been ?glued to our tv sets? since they were introduced to the general public 6 or so decades ago?? Of course nowadays we are more likely to be glued to our computer monitor, tablet, smartphone and other internet capable devices.
And it?s certainly easier for many people to watch it than read it, so you can forge better (and more) connections using online video than you will with just a (text) website.
How to use Video Online:
- Video is a great way to introduce your business and/or your products. ?You can make a welcome to our facility/store video, or an introduction to our new gewgaw and it?s benefits video;
- Testimonial video from satisfied customers can be a powerful motivator;
- Product demonstrations are a great way to show your prospects exactly how they can use your doohickey for best results, and
- Educational and informational video around your product, service or industry can help establish your credibility as an expert, and ? if you are clever enough to make a funny video it may go viral bringing you massive exposure!
SEO Benefits of Video Marketing
If you optimize your video for search you can reap amazing SEO benefits, leapfrogging your video-less competition to the top of the page.? Make sure to include your keywords in the video title, description and tags when you upload to Youtube and any other video sharing sites.? And don?t forget a link to your site so that prospects are directed to your sales funnel after watching the video.
Don?t miss the opportunity to include a call-to-action at the end of your video, like;
- Visit our website and find out how to get a free sample of our garlic-flavoured toothpaste!
How to Produce Online Video:
- You can produce your own online video using a decent digital camera or mobile phone and video editing programs, or
- Hire a professional video production company that is geared towards cost-effective video production for small to medium sized businesses.
Online Video Distribution
You should upload and distribute your videos to as widely as possible. As well as Youtube, there are sites such as MySpace, Dailymotion.com, Vimeo.com, Video.google.com, Video.Yahoo.com, etc.
Then bookmark and link to your video using all internet properties and blogs, and embed the video on your website for maximum exposure. The more links you get, the higher your video will rank on Google.
And that?s the basics of video marketing 101 for small and medium sized businesses.? For more info or to add video marketing to you digital marketing plan, ask us at WSI, We Simplify the Internet!
Source: http://digitalmarketing.netroibywsi.com/2011/09/video-marketing-101-for-small-business/
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